How I do It

I approach projects with a human-centered mindset. Utilizing the Design Thinking methodology as my foundation, I aim to understand problems facing people through in-depth research and immersing myself in their world and the challenges they face.

My Toolkit


My Process

I use the Design Thinking Framework

Like most designers, my process can be messy. But there is a method to the madness.

Every project and challenge is unique, and I curate my approach dependent on the overall needs and goals. This framework is not a silver bullet, but it gives a foundation to solve real business and user challenges in a way that allows me to understand all perspectives. I truly believe that is the key to not only my success, but success for all stakeholders.

Why it Works

One of the key elements to this framework and my process, is that it considers the business, the users and the technology equally,
in finding and solving the right problems. That is where the real magic happens.

Skills
& Capabilities

Service Design
Storytelling
Business Strategy
Design Research
Research Synthesis
Workshop Facilitation
Concept Development

and LOTS & LOTS of presentations …

Experience Design
Product Design
Rapid Ideation
Service Mapping
Wireframes
Design Systems
Prototyping

Want to hear more
about how I think?